New Book from Jay Croft launching soon

Selling Longevity

Over-50 Fitness Can Transform Lives — and Your Business

Click the button below to join the waiting list and you'll be notified as soon as the book goes live, plus you'll be first in line for the awesome fast action bonuses on launch day.

Here's A Sneak Peak At Some Of The Insights And Strategies You'll Find Inside The Book...

  • Speak the language of longevity, independence, and strength (not outdated "senior" stereotypes).

  • Create programs and offers that solve real problems for adults 50 and older.

  • Market with authority using the right channels, stories, and messaging.

  • Build a business that’s stable, scalable, and built to last.

Meet The Author

Jay Croft is a business coach and marketing expert who helps fitness professionals grow their income, attract loyal clients, and become the go-to authority in the booming over-50 market.

As the founder of Prime Fit Content, Jay guides gym and studio owners, personal trainers, and wellness pros to stop chasing flaky, price-sensitive clients — and start building thriving businesses that serve adults over 50: the most loyal, underserved, and high-value market in fitness.

With a background in journalism and storytelling, Jay helps his clients speak to what older adults really want — strength, confidence, and longevity — while positioning their business for serious, sustainable growth.

Through his proven frameworks, fitness entrepreneurs learn how to market with empathy, communicate with clarity, and deliver programs that keep clients coming back for years.

Jay’s mission is simple: to help you build a business that transforms lives — including your own — by tapping into the untapped goldmine of the longevity economy.